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Contemporary Applications of Big Data in Society

 One way Big Data is used in society is through the government, the US government use ID photos, fingerprints, phone activity etc which they store using big data. The US immigration and Customs Enforcement has used facial recognition technology to go through drivers licence photo databases to spot any illegal immigrants with the hope of finding them and having them deported which is put through large amounts of data to track down on the people they’re searching for. 

Big data is used for things such as video games  one way is to improve them so that more people can enjoy them ‘Activision Blizzard’ uses big data one example is the business uses machine learning to detect power boosting to track key indicators for increasing quality of game time. 

The rise of social media and networks meant that the way that people socialise has drastically changed because of this relationships have also changed and developed into the digital age some examples of this are

‘Tinder’ uses an algorithm which boosts the probability of having a match. Originally they used an attractiveness ranking system but now they have changed it to show people who are active users, people near each other and also people who are traditionally each others ‘types’ based on previous people they’ve swiped right on before. 

‘Facebook’ uses this section on their app called “people you may know” which is based on someone’s friend list. It shows people who your friends are friends with but also shows people who worked at the same place you worked or the same school you attended, places they’ve been tagged in that you’ve also been etc which helps people reconnect with people they've lost contact with over time such as someone you went to school with. 

https://builtin.com/data-science/data-science-applications-examples


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