Reasons for the Growth of Data

Some reasons the the big data growth include the creation of 5G, the growing number of devices such as smart phones, cloud computing and increased use of the internet. Additional reasons for the rapid growth of big data is the cost for data storage, business analytics, security also while using ubiquitous devices such as CCTV, tablets, handheld scanners, GPS, wireless sensors etc.

What's causing the exponential growth of data?

The 10 Reasons for the Rise of Big Data - Simplicable

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Application of Big Data

By analysing the data it can help to make useful decisions such as: Tracking customer spending habits - see what they’ve previously bought to help to help to advertise things toward that customer that they are more likely to buy. E.g Amazon, banks etc. Smart traffic system - GPS to show you what way has speed cameras, traffic etc. additionally for pilots to see what the weather conditions are gonna be like e.g speed, moisture, temperature etc. lastly self driving cars. Virtual personal assistant tool such as Siri (Apple), Alexa (Amazon) etc. which tracks the location so they can tell them the local time, season, weather, news or any other question asked by analysing all data it provides an accurate and fast answer. https://www.geeksforgeeks.org/applications-of-big-data/

Strategies for Limiting the Negative Effects of Big Data

Making sure that biased data is not used such as making sure it’s accurate and also up to date can help to limit the bias that is seen through but data especially for the healthcare and financial systems. Large businesses could think about using more modern techniques and tools to help deal with the large mass of data sets, this gets rid of duplication of data. Also they could additionally use machine learning technology, improve its development and marketing strategies etc. Changes in the Regulatory environment means that they should keep up to date with data privacy needs so they’re not storing information they don’t need. This will save them money and time because they won’t have to pay fines for holding unnecessary data. Also because they are ahead of other businesses then they can use this leverage for competitive advantage. https://kms-solutions.asia/blogs/top-challenges-related-to-big-data-and-how-to-overcome-them

Implications of Big Data for individuals

Collecting and analysing massive velocity of data increases the risk of unauthorised access, data leaks or cyber attacks because of this it creates privacy and security risks for individuals. For individuals this means more risk and fear of technology. However Data privacy and technology explores the risks and helps to offer solutions and strategies to manage data responsibility. https://www.harvardonline.harvard.edu/blog/pros-cons-big-data#:~:text=Collecting%20and%20analyzing%20large%20volumes,strategies%20for%20managing%20data%20responsibly.

Annabelle McCulloch

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