It’s often described using five main characteristics these being: Volume, value, variety, velocity and lastly veracity.
Volume being the size of the data that is needed to be analysed, value is from the eye of the business which leads to better operations, decisions, customer satisfaction and also being able to see what the business needs to make it succeed, variety which is the range of the data types, velocity is the rate at which companies get, store and manage their data such as on social media if someone asks a question how long it takes for the company to reply to this, and finally veracity which shows the actual accuracy behind the data and the information.
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